I designed the logo and branding for Sophie’s Muse, a Swedish jewellery brand with a minimal, modern feel. The logo features a feminine cursive font, and as a playful detail, the “i” in Sophie is topped with a tiny star that could resemble a sparkling stone or piece of jewellery.

The soft pink palette adds a subtle feminine touch without taking attention away from the craftsmanship of the pieces. Overall, the branding is clean, simple, and versatile, letting the jewellery shine while giving the brand a distinct, memorable identity.