The Project
CSB Swim

The Brief
Develop the logo and creative direction for CSB Swim, a new swimwear collection designed to feel timeless, elevated, and effortless. The identity needed to complement the minimal silhouettes while supporting a campaign that celebrated confidence, comfort, and carefree summer living across digital marketing, website assets, and social content.

Creative Approach
I designed a refined, understated logo that allows the photography and product to remain the hero of the campaign. Warm neutral tones, clean typography, and sun-drenched imagery create a relaxed, premium aesthetic inspired by long summer days. The overall direction feels modern and aspirational, capturing the effortless confidence of the collection while maintaining a clean, cohesive identity across every campaign asset.