I was asked to design a cute, cheeky logo for a small plant shop.

The idea was to speak to plant lovers who treat their plants like friends. The kind of people who name them and talk to them like they’re alive.

I created the logo and branding for Plant Buddy using earthy colours, simple shapes, and a small two seed icon that looks like eyes. The result is playful but grounded, with a personality that matches the people it’s made for.