The Project
Plant Buddy

The Brief
Create a fun, memorable brand identity for a small plant shop that felt approachable and full of personality. The branding needed to appeal to plant lovers of all ages while standing out from the more minimal, premium aesthetic commonly seen in the plant industry.

Creative Approach
I leaned into a playful, character driven direction using chunky rounded typography, bold earthy colours, and simple graphic elements. The smiley seed icon reinforces the idea that every plant has its own personality, while the bright palette creates an optimistic, welcoming feel. The overall identity is light-hearted, memorable, and designed to make caring for plants feel fun, friendly, and accessible.