The Project
CSB Fade Collection

The Brief
Create a bold visual identity for the CSB Fade collection that reflected its confident, performance driven aesthetic. The branding needed to stand out across campaign imagery, social media and digital marketing while maintaining a premium feel that aligned with the CSB brand.

Creative Approach
The creative direction centred around bold typography, high-contrast colours and layered graphic elements to give the campaign a strong sense of movement and depth. Cut out imagery and overlapping compositions added a three dimensional feel, while clean layouts ensured the collection remained the hero. The result is a modern, energetic identity that captures the confidence and attitude of the Fade collection.