The Project
Kulani Kinis-Espresso Island

The Brief
Create a collection of social assets that brought the Espresso Island collection to life in a way that felt fun, energetic and instantly transportive. The creative needed to showcase the bold prints and colourful swimwear while telling a lifestyle story that encouraged customers to dream about their next holiday.

Creative Approach
The creative direction was inspired by vintage travel scrapbooks and holiday postcards, layering polaroids, tropical textures, handwritten notes and playful graphic elements throughout the campaign. Bold drop shadows, vibrant colours and collage style compositions helped create a sense of movement and nostalgia, while keeping the collection as the hero. Every asset was designed to feel like a page from someone's dream island getaway, capturing the warmth, colour and excitement of summer travel.