Logo and art direction for Isabelle Mathers’ seamless activewear line for CSB. The “IM” in the logo was designed to look like Isabelle’s handwritten signature, adding a personal touch that carried through the branding. The campaign was shot in a white studio to keep things simple and allow the neutral colour palette to stand out. White space played a key role across the layouts, helping everything feel effortless and letting the collection speak for itself.