Isabelle Mathers' seamless activewear line for Crop Shop Boutique takes a clean, modern approach. The "IM" logo, designed to resemble Isabelle's handwritten signature, adds a personal touch and is carried throughout the branding.

Shot in a white studio, the campaign highlights the neutral tones of the collection,muted green, brown, nude and black allowing each piece to stand out. The overall aesthetic plays heavily with white space to keep the focus on the simplicity and elegance of the collection.