The Project
CSB x Isabelle Mathers

The Brief
Create the logo and art direction for Isabelle Mathers' first seamless activewear collection with CSB. The branding needed to feel premium, understated, and personal while complementing the collection's neutral colour palette and minimal aesthetic.

Creative Approach
I designed a custom "IM" logo inspired by Isabelle's handwritten signature, giving the collection its own distinct identity while maintaining a clean, elevated feel. The campaign was art directed around simplicity, with a bright white studio, soft natural lighting, and generous use of white space to let the neutral tones and product details take centre stage. Across digital assets, campaign graphics, and product storytelling, the focus was on creating a timeless visual identity that felt effortless, refined, and unmistakably Isabelle.