The Project
CSB Viral Crop Van

The Brief
Design the branding and supporting assets for CSB's Melbourne activation, where the brand's bestselling crops were gifted to the community through a branded pop up van experience.

Creative Approach
I designed the van graphics, shopping bags, smoothie cup stickers, and social assets to create a fun, approachable activation. Handwritten typography and custom illustrations of the bestselling crops added personality while keeping the overall look clean, playful, and recognisably CSB.