CSB’s viral crop van activation in Melbourne! as a dynamic brand moment focused on gifting CSB’s best-selling crops to the community.

Designed print assets included a van wrap, smoothie cup stickers, and custom CSB shopping bags.

As part of the social media assets for the activation, I incorporated handwritten elements to add a sense of fun and personality. This included custom illustratons of the two best-selling crops, as well as a handwritten heading designed to complement the playful tone of the campaign. These touches helped bring warmth and character to the visual language, while still aligning with CSB’s clean and elevated brand style.