The Project
Issy takes LA-Magazine Design

The Brief
Design a newspaper style magazine as a campaign teaser for Isabelle Mathers' upcoming CSB collection. The piece needed to feel authentic and editorial, creating excitement around the launch while acting as a physical prop throughout the campaign imagery and social content.

Creative Approach
Inspired by fashion editorials and traditional newspapers, I created a publication that blurred the line between marketing collateral and a real press feature. Bold headlines, monochrome photography, structured layouts, and authentic article styling were used to tell the story of Isabelle "taking over" Los Angeles before the collection officially launched. The finished piece became both a storytelling device and a hero campaign prop, building anticipation while adding depth and realism to the creative direction.