The Project
CSBxIluvsarahii Run Club

The Brief
Create a visual identity for a community run club hosted by CSB and @iluvsarahii in Los Angeles. The branding needed to feel energetic, approachable and aligned with both the apparel collection and Karen's personal brand, while working across event signage, printed collateral and social content.

Creative Approach
The logo combines bold typography with a handwritten Club wordmark to capture the energy and movement of running while adding a personal, community focused feel. A soft pink colour palette was used to tie back to the collection, creating a cohesive identity across welcome signage, route maps, run bibs, custom water bottles, menus and other event touchpoints. The result was a clean, recognisable event identity that brought the community experience to life both online and in person.