The Project
IM Sweats

The Brief
Create a distinct visual identity for Isabelle Mathers' debut sweats collection with CSB. The branding needed to feel elevated yet effortless, translating seamlessly across campaign imagery, social media, packaging and product branding while establishing IM Sweats as its own recognisable sub brand within CSB.

Creative Approach
I designed the IM Sweats logo and led the art direction for the collection, combining clean typography with Isabelle Mathers' signature to create a brand identity that felt both premium and relaxed. The creative direction focused on oversized silhouettes, neutral colour palettes and minimal layouts, allowing the collection to remain the hero while communicating an effortless, off duty aesthetic. I designed a suite of assets across digital campaigns, product graphics and packaging, creating a cohesive visual system that balanced sporty functionality with elevated everyday style.