The project
CSB in LA

The Brief
Create a visual identity for CSB's 10-day pop up on Melrose Avenue in Los Angeles. The branding needed to capture the welcoming, community focused spirit of the event while working across a wide range of digital, print and environmental touchpoints, creating a consistent experience from social media through to the retail space.

Creative Approach
I created the logo and art direction for the pop up, combining a clean neutral palette with hand drawn illustrations to bring warmth and personality to the campaign. Inspired by the community aspect of the event, the illustrations referenced moments throughout the pop-up and were used across calendars, signage, wayfinding, merchandise, packaging and digital assets. The simple visual language kept the branding cohesive while creating a premium yet approachable experience that reflected both the CSB brand and the relaxed lifestyle of Los Angeles.