The Project
CSB in Sydney

The Brief
Create a cohesive suite of assets for CSB's Sydney community activation, including a styling studio, an icy pole truck, a smoothie collaboration with Common Supply and a series of local events. The creative needed to connect the different experiences while feeling playful, approachable and recognisably CSB.

Creative Approach
I developed a playful visual language using hand-drawn illustrations and a soft pink and brown colour palette to create a cohesive look across the activation. Alongside the social media assets and event itinerary, I designed custom icy pole wrappers, a branded truck wrap, smoothie cup stickers and event signage, ensuring every touchpoint felt connected. The illustrations added a personal, handcrafted feel while complementing CSB's clean, minimal aesthetic and bringing the community experience to life.