Logo and design direction developed for Isabelle Mathers’ CSB launch IM SWEATS.
Typography choices balance sporty and elevated, giving the range a modern yet relaxed feel. Design elements were built to flex across digital, campaign, and packaging capturing a sense of movement, ease, and off-duty cool. Accessory visuals follow the same approach: tonal, layered, and effortlessly styled to sit seamlessly with the apparel line. The result is a cohesive, elevated look and feel that brings the collection to life.