Logo and design direction for Isabelle Mathers’ CSB launch, IM Sweats. The typography mixes sporty and elevated vibes, giving the range a modern but relaxed feel.

Design elements were made to work across digital, campaigns, and packaging, capturing movement, ease, and off-duty cool. Accessories follow the same approach, tonal, layered, and effortlessly styled to match the apparel. The result is a cohesive, polished look that brings the collection to life.