The Project
Good Vibes Surfboards

The Brief
Create a visual identity for a unisex surfboard brand that felt equally appealing to men and women. The branding needed to capture the fun, laid-back spirit of surfing while standing out in a competitive market with a fresh, contemporary look.

Creative Approach
The identity combines bold typography with soft, vibrant colours to strike a balance between sporty and playful. Inspired by the silhouette of a surfboard, the logo features subtle curved forms that reinforce the brand's connection to the ocean. The result is a confident, energetic identity that feels inclusive, memorable, and adaptable across surfboards, apparel, and branded merchandise.