The Project
CSB in the Hamptons

The Brief
Create the branding for CSB's Hamptons activation in collaboration with Alix Earle. The identity needed to capture the relaxed luxury of the Hamptons while staying true to the CSB brand, extending across event collateral, merchandise, gifting, and the experience.

Creative Approach
Inspired by classic East Coast elegance, I combined refined serif typography with soft blue and white tones to create a timeless yet contemporary identity. Every detail, from printed stationery and apparel tags to personalised travel bags and event pieces, was designed to feel cohesive, premium, and thoughtfully curated. The result was an elevated visual experience that blended effortless luxury with CSB's modern, feminine aesthetic.