This direction takes inspiration from editorial design, focusing on clean layouts, alignment, and simplicity. It’s sharp, refined, and confident without trying too hard. Think high-end magazines — structured type, balanced white space, and a sense of ease.

The style nods to LA’s cool-girl energy: effortless, elevated, and real. Imagery feels like styled magazine spreads, but still grounded. The overall look is premium, understated, and timeless — more about clarity and tone than trends.