The Project
Solara Drop Two

The Brief
Create a premium swimwear brand that felt timeless, minimal and elevated while appealing to a modern fashion audience.

Creative Approach
Solara Swim is a minimal, timeless swim collection inspired by relaxed days by the ocean. Shot in Fiji, the campaign focused on effortless styling, soft neutral tones and a sense of escapism.

Alongside the campaign assets, I created hand drawn fashion sketches, moodboards and collage style social content to give the launch a more personal, behind the scenes feel. The goal was to balance polished campaign imagery with creative process, making the brand feel more authentic and inviting while encouraging people to picture themselves on their next holiday.