The Project
Studio Charlie

The Brief
Create a modern identity for Studio Charlie that felt approachable while standing apart from traditional barber branding. The identity needed to appeal to a contemporary audience and translate seamlessly across signage, social media, and printed materials.

Creative Approach
The branding combines refined typography with a fresh black and turquoise colour palette, balancing professionalism with personality. A custom scissor icon became the hero of the identity, adding a playful touch while remaining instantly recognisable. The result is a clean, confident brand that feels welcoming, contemporary, and memorable.